Brand voice. It’s an essential tool that communicates brand personality and most importantly,..
First, what is market segmentation? Simply put, segmentation is a way to rank the value of..
A decade ago creative teams had very little interaction with clients. As business and branding..
The five years leading up to 2017 were good years for the hotel industry. Consumer confidence,..
In his analysis of big data, Skift contributor Colin Nagy wrote, “Data should be in service to..
Tony Hsieh, CEO of Zappos once said, “If you get the culture right, most of the other stuff —..
It’s daunting—sitting in front of hundreds of logos options, a myriad of colors palettes, font..
Here’s a question: Can you uphold your company’s reputation if over 90% of your employees don’t..
Twenty thousand. That’s how many stories The Moth has told over the last two decades.
There are many reasons you might be considering a strategic rebrand. It could be due to a change..
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