Five Considerations for Powerful Brand Voice Creation

By Chantal Panozzo September 13, 2017

Brand voice. It’s an essential tool that communicates brand personality and most importantly,..

Why Market Segmentation Could Be Your Brand’s Best ROI

By Jennifer Layton August 30, 2017

First, what is market segmentation?  Simply put, segmentation is a way to rank the value of..

Letting Go to Take Control

By Anthony Nagy August 10, 2017

A decade ago creative teams had very little interaction with clients. As business and branding..

Tru by Hilton - Redefining a category

By Joe Donnelly July 19, 2017

The five years leading up to 2017 were good years for the hotel industry. Consumer confidence,..

5 Data Trends to Watch in 2017

By Chantal Panozzo June 29, 2017

In his analysis of big data, Skift contributor Colin Nagy wrote, “Data should be in service to..

5 Ways to Create Brand Culture

By Chantal Panozzo June 15, 2017

Tony Hsieh, CEO of Zappos once said, “If you get the culture right, most of the other stuff —..

Strategic Creative – How Do You Know When It’s Right?

By Anthony Nagy June 1, 2017

It’s daunting—sitting in front of hundreds of logos options, a myriad of colors palettes, font..

Brand Internalization and Operationalization: How to Engage Employees to Deliver on Your Strategy.

By Jennifer Layton May 18, 2017

Here’s a question: Can you uphold your company’s reputation if over 90% of your employees don’t..

What the Moth Can Teach Us About Brand Storytelling

By Chantal Panozzo April 12, 2017

Twenty thousand. That’s how many stories The Moth has told over the last two decades.

6 Best Practices in Rebranding

By Joe Donnelly April 3, 2017

There are many reasons you might be considering a strategic rebrand. It could be due to a change..